diff --git a/readme.md b/readme.md
index 657310b..0dfaa57 100644
--- a/readme.md
+++ b/readme.md
@@ -49,17 +49,18 @@ todo
 
   target audience/experience
     ~13-18-year-olds who enjoy competitive, skill-based, solo gaming
+      sprinkle in some pop culture relevant to that age demographic that's in good taste to target interests
     seated experience on the Meta Quest 3/3S
     moderate learning curve
+      start outside of the box (about 6-9 segments long)
+      snake is moving like normal but is parented to an offset pose that keeps their head centered
+      so you can easily get a feel for how the snake moves
+      (sort of like writhing around in zero g)
+      *dreamlike*
+      wake up in box
     stylized visuals
     fun to play daily for a couple weeks or so
-
-  start outside of the box (about 6-9 segments long)
-  snake is moving like normal but is parented to an offset pose that keeps their head centered
-  so you can easily get a feel for how the snake moves
-  (sort of like writhing around in zero g)
-  *dreamlike*
-  wake up in box
+      playable with a half engaging vid or conversation in the background
 
 bug(s)
   ...